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Branding and messaging strategy for coaches, creatives, and service providers who have outgrown their current brand and crave an online presence that has the human touch.
Branding and messaging strategy for coaches, creatives, and service providers who have outgrown their current brand and crave an online presence that has the human touch.
Attract aligned clients and make a bigger impact with a brand you're actually excited about.
Attract aligned clients and make a bigger impact with a brand you're actually excited about.
THE COPYWRITER CLUB
Trusted by:
Want real results that you can feel in your bottom line? Hire Rachael.
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael."
Creative Strategist & Co-Founder of The Copywriter Club
KIRA HUG
Who I Help
Messaging that hits all the right notes so you can be seen (and heard) by all the right people.
When your brand and its messaging doesn't reflect your latest vision or the humany side of what makes you stand out in an AI world that all sounds the same...
Then it's difficult for the right people to find you, trust you, choose you, and then see you for the amazing, brilliant, gobsmackingly talented human you are.
It's hard to show up with passion (and sell) when you're feeling out of alignment with your brand and the people you serve.
(Psst... this is where I come in!)
Rachael's attention to detail is second to none...
She has great depth which means she captures the nuances of your soul, your work, and your voice with ease, which is why she knocks it out of the park every single time. She never misses a deadline, is utterly charming to work with, and is 100% dedicated to getting it right. After working with many copywriters, I can say that Rachael is very rare gem indeed — hire her, you won’t regret it!”
Positioning Strategist & Sales Copywriter
DELIA MONK
3 Ways to
Work With Me
Uncover the messaging gaps, clean up the broken funnels, and stop wasting time & energy on what isn't working.
With a BrAND Soundcheck, you leave with a prioritized acton plan that tells you exactly what to fix first, what to ignore, and what's secretly working in your favor.
Think of it as less like an audit and more like a fun journey of self-discovery and a fond farewell to the old you... because new, exciting things are coming!
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You've evolved and your business has evolved. But your messaging? It's stuck in 2022.
If your brand feels hollow, generic, or just not quite you anymore — or you've been leaning on AI a little too hard and lost the plot on what makes you you — then it's time to find your voice again and actually use it.
Walk away with a crystal-clear point of view, a brand voice that has you shouting from the rooftops, and the words that make your dream clients stop scrolling and say, "Okay, she gets me. Where do I sign up??"
You want the WHOLE THING done right, and you want someone in your corner while you do it. (Because this shiz takes WAY too long to do on your own!)
The Sounding Board is for the woman who's done overthinking, done second-guessing every caption and every email, and ready to show up like the freaking amazing, bad-ass expert she already is.
This is the complete brand and messaging overhaul: we dig deep, we get clear, and we build something you're genuinely excited to stand behind.
Stop second-guessing and book with her — you won't regret it!
"Rachael has this incredible ability to take what you’re thinking (and can’t quite put into words) and turn it into something that feels so aligned with who you are and what you want to say. If you need help with your messaging, stop second-guessing and book with her… you won’t regret it!”
Hudson Life Coaching
krista hudson
ready to make that shift?
You've been at this long enough. And you didn't start your business to blend in.
You started it because you have something REAL to offer — a perspective, a gift, and a way of showing up that NOBODY ELSE can replicate.
It's time to attract more clients with ease, increase your revenue, and make a bigger impact with words that sound like you and a brand you're genuinely proud to put your name on.
former audio engineer turned music educator turned copywriter turned messaging & brand strategist.
Hey there...
Hey there...
I suppose you could say I've "rebranded" my life more than most people my age, but I also suppose that's why I've landed here, as a brand strategist for coaches, creatives, and online service providers who are ready for a brand realignment.
The Virgo in me loves the hard data & strategy I use to help business owners like you realign their brand, and the artist in me loves the creativity & human component of closely working with you, cheering you on, and making sure your brand reflects the vision you bring to it.
I only work with brands I believe in– because I get so freaking invested in client work. (If we work together, I will be telling my besties ALL about how cool you are. #sorrynotsorry)
Your success is my success. Your satisfaction is my satisfaction. And if you're out there changing the world? Then I. am. here for it!
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I'm Rachael!
I'm Rachael!
A weekly(ish) newsletter with real talk about running a business, copy tips to increase your sales, and pop culture references that millennials will appreciate the most.
