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Messaging + website copy for coaches, creatives, and service providers who know their work is powerful — and need a website to reflect it.
Messaging + website copy for coaches, creatives, and service providers who know their work is powerful and need a website to reflect it.
You're really good at what you do. Your website should make that obvious.
You're really good at what you do. Your website should make that obvious.
Go from invisible to irresistible with a website that hits all the right notes so your brand can be seen and heard by all the right people.
Go from invisible to irresistible with a website that hits all the right notes so your brand can be seen and heard by all the right people.
You care DEEPLY about what you do and it matters. A lot.
But when your website doesn't reflect your latest vision or your voice, it's harder for the right people to trust you, choose you, or even see you for the amazing, brilliant, gobsmackingly talented human you are.
And that's why your website can't live on "I'll get to it later" energy.
It needs to work harder than you do: attracting your perfect people, differentiating you from the sea of sameness, and filling up your inbox with inquiries out the wazoo.
If it's not? Well, that's where I come in.
Listen, i toooootally get it...
She's a real marketer who thinks strategically about the copy she's writing.
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael."
Creative Strategist & Co-Founder of The Copywriter Club
KIRA HUG
Wanna work with me? Here are 3 ways I can help:
We'll look at what you currently have — your messaging, offers, and website (or lack of one) — to uncover what's not working so you walk away with a clear, actionable plan of what to do next.
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Get clear on your voice, your people, and what to say — so your message finally sound like you and resonates with your perfect peeps.
Strategic, personality-driven copy that connects, builds trust, and helps your ideal clients say, "WHERE HAVE YOU BEEN ALL MY LIFE??"
Rachael is one of those rare copywriters who 'just gets it'...
She has great depth which means she captures the nuances of your soul, your work, and your voice with ease, which is why she knocks it out of the park every single time. She never misses a deadline, is utterly charming to work with, and is 100% dedicated to getting it right. After working with many copywriters, I can say that Rachael is very rare gem indeed — hire her, you won’t regret it!”
Positioning Strategist & Sales Copywriter
DELIA MONK
We could not be happier with the work and results...
A year of working with Rachael and we could not be happier with the work and results she has produced for us. From re-writing email sequences, updating existing web pages, creating new web pages... that well thought out approach she took in her initial outreach to us translates through her work.”
Commercial Director, YouLi
SALLY MCKENNA
Stop second-guessing and book with her — you won't regret it!
Rachael has this incredible ability to take what you're thinking (but can't quite put into words) and turn it into something that feels so aligned with who you are and what you want to say... if you need help with your messaging, stop second-guessing and book with her–you won't regret it!"
Life Coach, Hudson Life Coaching
KRISTA HUDSON
ready to make that shift?
Your copy isn't "just words."
It's the moment your dream client decides if you're the obvious choice... or if they keep scrolling.
That's why your emails should feel like a gift, your website should be no nonsense and your brand voice should be unmistakably human.
former music educator turned copywriter & messaging strategist.
Hey there...
Hey there...
My superpower is pulling brilliance out of people (just like I did with my students on stage and in the classroom) and shape it into clear, compelling, and confident messaging.
I only work with brands I believe in– because I get so freaking invested in client work. (If we work together, I will be telling my besties ALL about how cool you are. #sorrynotsorry)
Your success is my success. Your satisfaction is my satisfaction. And if you're out there changing the world—even if it's with one person at a time—then I. am. here for it!
If you're building something meaningful, I want your words to show it (and help build it faster).
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I'm Rachael!
I'm Rachael!
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