Let's fix that.
Let's fix that.
Your website is the front page of your business. So it should be reeling clients in and giving you a lot of business.
And if it's not? Well...
make your website work harder than you
Every time you sit down to write your site, it's fight or flight.
Nothing sounds good to you and you have a million other things you'd rather need to do anyway. (You've got a business to run, after all!)
But in today's digital world, you need a website that draws in visitors and keeps them there. How does one accomplish that?
With words that have strategy and personality behind them.
Hit the right notes with website copy that turns visitors into your adoring (paying) fans. Which one sounds like you?
Get your copy done in a day or a week with my VIP Deluxe packages.
convert with less effort and more confidence
check 'website' off your to-do list
Turn "AHHHHHH!" into "Ahh..."
I'm a stressed-out new business owner who keeps putting off writing my website because I'm either too busy or don't know where to start. I want to get it right the first time and am ready to invest in my business so I can have a strong online presence.
My business is growing and I need a new website that reflects my current goals and speaks to my ideal customers. I need a site that has real strategy behind the words so I can turn site browsers into buyers without hesitation.
I'm an established business owner, but my website needs an overhaul. I want a clearly defined brand voice and to put strategy and personality behind my words so I can increase conversions without sounding "salesy" or compromising my values.
The Soloist
Don't have that kind of time?
The Ensemble
The Full Suite
basic
signature
premium
this is me
that's me!
tell me more
this is me
website timeline for above packages is anywhere from 3-10 weeks
"It was a big relief to have her work on my website so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me."
"My confidence went up 1000%"
Sharon Johnson, Grace & Grins
The Soloist
perfect for new(ish) businesses
a comprehensive business questionnaire
a Comprehensive business questionnaire
A 90 minute kick-off call
a 90-min strategy call
customer research
customer research
3 pages of website copy
3 pages of website copy + Wireframe
2 rounds of feedback
So I can learn all about you & your business before we meet, which will optimize our time together for the kick-off call.
So I can learn about you & your business before we meet, which will optimize our time together for the kick-off call.
To dig deep into your brand voice, fill in any gaps from your questionnaire, ask clarifying questions, and review strategy so we're on the same page and feeling good about business and LIFE!
To dig deep into your brand voice, fill in any gaps from your questionnaire, ask clarifying questions, and review strategy so we're on the same page and feeling good about business and LIFE!
I'll dig into all your current marketing materials, voice of the customer data, and give you a survey to send to past customers so the words are a home run with your ideal customers.
I'll dig into all your current marketing materials, voice of the customer data, and give you a survey to send to past customers so the words are a home run with your ideal customers.
Three website pages of your choice (typically the Home, About, and Services page) delivered in a Google doc with specific instructions for your designer so they (or you) know how to implement the copy.
Three website pages of your choice (typically the Home, About, and Services page) delivered in a wireframed document so you or your designer know exactly how to implement the copy for optimal conversion.
So you can be over-the-moon happy with your website copy. 'Cause if you're not happy, I'm not happy, all right?
i want this
timeline: 3-5 weeks pricing starts at $2500 USD
timeline: 3-5 weeks
pricing starts at $2500 USD
You're a solopreneur, and you didn't realize there were so many "hats" you had to wear when you started your business. The entrepreneur hat, the marketing hat, the website copywriter hat... it's never-ending, isn't it?
So let's harmonize a bit... pass that last hat to me and we can turn this into a fun li'l duet!
Here's what you get with the "Soloist" website package:
The ensemble
great for growing businesses
a comprehensive business questionnaire
a Comprehensive business questionnaire
A 90 minute strategy call
a 90-min strategy call
customer research + 3 customer interviews
customer research + 3 customer interviews
5 pages of wireframed copy
5 pages of website copy w/ wireframe
2 rounds of feedback
So I can learn about you & your business before we meet, which will optimize our time together for the strategy call.
So I can learn about you & your business before we meet, which will optimize our time together for the strategy call.
To dig deep into your brand voice, fill in any gaps from your questionnaire, ask clarifying questions, and review strategy so we're on the same page about er'rything.
To dig deep into your brand voice, fill in any gaps from your questionnaire, ask clarifying questions, and review strategy so we're on the same page and feeling good (like we should).
I'll dig into your competition, read through any and all current marketing materials, PLUS conduct 3 customer interviews designed to pull out the best responses for copy to use that will be *chef's kiss*.
Because it ain't conversion copy without the research! I'll dig into your competition, read through any and all current marketing materials, PLUS conduct 3 customer interviews designed to pull out the best responses for copy to use for your site that will be *chef's kiss*.
5 website pages delivered in a wireframe so you can see *exactly* how your copy will look on your site and feel confident that it will look exactly as intended for optimal conversion.
5 website pages delivered in a wireframe so you can see *exactly* how your copy will look on your site and feel confident that it will look exactly as intended for optimal conversion.
Everything I write for your site is written strategically and with purpose but you always get the final say.
i want this
timeline: 4-6 weeks pricING STARTS AT $4000 USD
timeline: 4-6 weeks
pricing starts at $4000 USD
Your business is growing and so is your understanding of how important it is to have REALLY good copy on your website. You're ready to invest because you want your website to have more personality and more conversions.
Here's what you get with my Signature Package, "The Ensemble":
What else ya got, Rach?
THE FULL SUITE
for the established business owner
a comprehensive business questionnaire
a Comprehensive business questionnaire
A 90 minute strategy session
a 90 minute strategy session
Industry research + 4 client interviews
INDUSTRY research + 4 customer interviews
6-8 pages of website copy w/ wireframe
A BRAND VOICE FINDER SESSION
A brand voice guide
6-8 pages of website copy w/ wireframe
A BRAND VOICE FINDER SESSION (90 minutes)
AN IN-DEPTH BRAND VOICE GUIDE
2 rounds of feedback
So I can learn about you & your business before we meet, which will optimize our time together for the strategy call.
So I can learn about you & your business before we meet, which will optimize our time together at the strategy session.
To dedicate time to collaborate directly and allow me to deeply understand your vision, goals, and target audience.
To dedicate time to collaborate directly and allow me to deeply understand your vision, goals, and target audience.
So I can gather in-depth insights and firsthand feedback from your target audience to optimize your website copy.
So I can gather in-depth insights and firsthand feedback from your target audience to optimize your website copy.
You'll get a detailed blueprint of your website copy so your designer knows exactly how to implement it.
To zero in on a brand voice that reflects your passion, values, and commitment to your clients.
A manual that defines and outlines your brand's unique tone, style, and communication strategies, ensuring consistency and authenticity beyond your website and across all marketing channels, no matter who is writing your copy.
You'll get a detailed blueprint of your website copy so your designer knows exactly how to implement it.
To zero in on a brand voice that reflects your passion, values, and commitment to your clients.
A manual that defines and outlines your brand's unique tone, style, and communication strategies, ensuring consistency and authenticity across all marketing channels.
To ensure that the final draft aligns perfectly with your vision and exceeds your expectations.
i want this
timeline: 6-8 weeks pricing starts at $6500
timeline: 4-6 weeks
pricing starts at $6500 USD
You're rockin', you're rollin', you're loving what your business has become... but your online presence isn't what it could be.
You want to fine-tune your strategy, identify your brand voice, and be seen as an industry leader.
You're ready for "The Full Suite":
I need something else
Kira Hug, The Copywriter Club
"You don't need a brilliant writer working for your business. You need a brilliant mind.
That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose --> real revenue in your business.
I'd hire Rachael again in a heartbeat.
Want copy? Use AI.
Want real results you can feel in your bottom line? Hire Rachael."
"I'd hire Rachael again in a heartbeat."
Because even though I have a reason behind every word I write, this is your website so you get the final say!
Rounds of Revisions
06
Your copy is delivered on time in either a Google doc or a wire-framed document that aligns with best copywriting practices and user experience.
Delivered On Time!
05
I create an effective messaging strategy where your copy converts with an ethical, authentic approach that reflects your business and its values.
Magnify Your Message
04
I research the heck out of your business, customers and competition to understand what drives your ideal customers to buy from you.
Immersion & Insight
After filling out a questionnaire, we'll have a 90ish minute kick-off call to discuss your business, goals, ideal customers, and brand voice.
Listen & Learn
Fill out the form on the Contact page. I'll reach out to set up a quick, 15-minute coffee chat to make sure we are a good fit.
Connect
HOW THIS WORKS
Need some word help but saving your big budget items for another day?
No worries, I've got you! Contact me to learn more about the services below.
Need copy ASAP? Then you'll want to check out my VIP Deluxe Services.
If you're looking for help with your emails, you'll want to head over here.
COPY A LA CARTE
pick 'n choose
BRAND VOICE CLARITY SESSION...................................................................$250
BASIC WEBSITE CONSULTation...................................................................$500
BRAND VOICE CLARITY SESSION.........$250
WEBSITE COPY CONSULT....................$500
PERSONALITY PUNCH-UP....................$750
send the word, bird
you made it all the way down here?
aw shucks... I'm honored
Seems like we may be a good fit. Why don't you shoot me a message and let me know what you're thinking?
Take off your coat. Scope things out. Go, "aww!" at my cute dog photos. I'm glad you're here!