Which means I don't just write words that sound nice. I create messaging that captures your voice, connects with your dream clients, and drives real results.
I'm part strategist, part translator, part hype woman—all rolled into one.
You bring the soul.
I'll bring the strategy.
i'm Not "just" a copywriter...
delia monk, positioning strategist & copywriter
"Rachael writes persuasive copy with BRILLIANT personality and ease, one line takes me to the next and before I know it I’d read all eight emails (with joy)."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
Before I started writing copy for businesses, I taught music to children for 15 years. Band programs, children's choir, musicals, you name it...
I pulled the best out of those kiddos and now I do the same for my clients, crafting copy that makes them shine bright like a diamond. Rihanna-style. Or Nirvana-style. Or you know, whatever style that floats your boat. (This is your brand's boat, okay?)
I take your voice, your brand, and your brilliance, and turn it all into copy that makes you stand out online and show up as yourself without second-guessing every word.
On any given day, you'll find me having solo kitchen dance parties, randomly belting into song, and being the best dog mom I can be.
Hey! I'm Rachael.
allow me to introduce myself...
NOT TO SOUND TOO "BRAGGY"... BUT I'VE TRAINED WITH THE BEST:
You have your options:
You'd rather sit back and enjoy the performance so you hand me the mic. I handle it all, and you get clear, confident copy—done and delivered.
You want to contribute a little, but prefer to keep me in charge. I'll ask you for feedback now and then, but overall, I'm running the show.
You love being part of the creative process so you'll bring ideas, drafts, and your vision. I show up and shape it into polished messaging that sings.
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working with me?
think of approaching it like a musical performance.
sarah whyte, founder of serenity within
"Rachael is knowledgable, efficient, organized and just an overall joy to work with. I couldn't be more impressed with her work! She took the time to understand my brand, voice, and goals, and delivered copy that was not only engaging but also highly effective. Every piece was well-researched, persuasive, and beautifully written—making a real impact on my audience."
"Knowledgable, efficient, and organized..."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
