Take off your coat. Scope things out. Go, "aww!" at my cute dog photos. I'm glad you're here!

Stay 
awhile

Hey there!
CLOSE
You don't want an order taker.

(Okay, and maybe you want a decent human who is easy to work with and has a love for deadlines just as much as you do...)

You want a thought partner. Good energy. Someone who has your back and understands your business. You want someone who is going to write copy that gets the job done.

With strategy. Research. A proven process.

If you're looking for someone to "just write words that don't sound like ChatGPT," I'm not it. But if you are ready for someone with an open heart, a creative mind, and a burning desire to help you...

Then welcome, my friend! I'm SO excited you're here!

Writing about yourself is hard. And convincing others to buy from you is stupider harder. It takes confidence, strategy, and a bit o' skill to understand how to sell your idea in the online space.

But hiring someone else to write for you is a little scary yeah? That's why you need someone who doesn't just call themselves a copywriter but who also understands messaging strategy and has a firm grasp on brand voice.

And whoop whoop! You're in luck, that's me.
Scroll on to learn more.

My mission is to help you show up as yourself so you can feel good about what and how you sell.

as a copywriter & messaging strategist for heart-led Businesses,

delia monk, positioning strategist & copywriter

"Rachael writes persuasive copy with BRILLIANT personality and ease, one line takes me to the next and before I know it I’d read all eight emails (with joy)."

JAke Gafner, wayward travel

Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.

"She isn't afraid to dive in head first."

sharon j., grace & grins

My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.

"My confidence went up 1000%."

Kira Hug,
the copywriter club

You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.

"I'd hire Rachael again in a heartbeat."

Before I started writing copy for businesses, I taught music to children for 15 years. Band programs, children's choir, musicals, you name it...

I pulled the best out of those kiddos and now I do the same for my clients, crafting copy that makes them shine bright like a diamond. Rihanna-style. Or Nirvana-style. Or you know, whatever style that floats your boat. This is your boat, okay? We can float it however you want.

If you're looking for a strategic partner who can write you some damn fine copy AND make the process feel way less like pulling teeth and way more like talking to your favorite coworker... then you're gonna wanna hit that button right below this sentence.

On any given day, you'll find me having solo kitchen dance parties, randomly belting into song, and being the best dog mom I can be.

Hey! I'm Rachael.

Oh yeah! Let me introduce myself...

NOT TO SOUND TOO "BRAGGY"... BUT I'VE TRAINED WITH THE BEST:

sarah whyte, founder of serenity within

"Rachael is knowledgable, efficient, organized and just an overall joy to work with. I couldn't be more impressed with her work! She took the time to understand my brand, voice, and goals, and delivered copy that was not only engaging but also highly effective. Every piece was well-researched, persuasive, and beautifully written—making a real impact on my audience."

"Knowledgable, efficient, and organized..."

JAke Gafner, wayward travel

Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.

"She isn't afraid to dive in head first."

sharon j., grace & grins

My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.

"My confidence went up 1000%."

Kira Hug,
the copywriter club

You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.

"I'd hire Rachael again in a heartbeat."

Get to Know A Little About Moi

5 quick things

I grew up surrounded by water and don't think I could live anywhere that is landlocked.
(Sorry, Tennessee. I tried.)

Great Lakes Gal
01

Yes, I call myself a dog mom. No, I won't apologize. And yes, please show me your dog on our next Zoom call.

Dog Person
02

Climbing is my #1 favorite outdoor activity. Kayaking is a close second.

Heights + Harness = Happiness
03

Frozen custard, gelato, you name it.
I could eat ice cream every day.

Ice Cream Connoisseur
04

I love visiting new places & meeting the people who live there. We have so much to learn from each other. There is power & strength in our differences. Traveling always reminds me of this and it's why I love writing for businesses who have open minds & open hearts.

Traveling's my favorite.
05
Think we're a match made in business heaven?
Think we're a match made in business heaven?

or

Take off your coat. Scope things out. Go, "aww!" at my cute dog photos. I'm glad you're here!

Stay awhile.

Hey there!