Because who has time to stress?
(I'd rather eat ice cream.)
I write words to help you stand out from the competition so you can sell more & stress less.
Writing about yourself is hard. And convincing others to buy from you is stupider harder. It takes confidence, strategy, and a bit o' skill to understand how to sell your idea in the online space.
But hiring someone else to write for you is a little scary, am I right? That's why you need someone who doesn't just call themselves a copywriter but who also understands messaging strategy and has a firm grasp on brand voice.
And whoop whoop! You're in luck, that's me.
Scroll on to learn more.
My mission is to help you show up as yourself so you can feel good about what and how you sell.
as a copywriter for PERSONAL BRANDs,
Jake gafner, wayward travel
"Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers.
She isn't afraid to dive in head first, with little instruction, and comes back with high-quality work. We're excited to work with her again for our Tourism clients at Wayward."
"She isn't afraid to dive in head first."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
Before I started writing copy for businesses, I taught music to children for 15 years. Band programs, children's choir, musicals, you name it...
I pulled the best out of those kiddos and now I do the same for my clients, crafting copy that makes them shine bright like a diamond. Rihanna-style. Or Nirvana-style. Or you know, whatever style that floats your boat. This is your boat, okay? We can float it however you want.
If you're looking for someone to be a strategic partner with you in addition to writing you some damn fine copy, then you're gonna wanna hit that button right below this sentence.
On any given day, you'll find me having solo kitchen dance parties, randomly belting into song, and being the best dog mom I can be.
Hey! I'm Rachael.
how it started vs. how it's going
more proof that i'm good at this stuff
delia monk, positioning strategist & copywriter
"Rachael writes persuasive copy with BRILLIANT personality and ease, one line takes me to the next and before I know it I’d read all eight emails (with joy)."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
Get to Know A Little About Moi
5 quick things
Take off your coat. Scope things out. Go, "aww!" at my cute dog photos. I'm glad you're here!