Website copy, emails, and punch-ups for purpose-driven founders who lead with their heart, not the hustle.
Website copy, emails, and punch-ups for purpose-driven founders who lead with their heart, not the hustle.
Copywriting services & messaging where strategy meets soul.
Copywriting services & messaging where strategy meets soul.
Your business is growing...
Which means your words and messaging should, too.
Because in this ever-growing, AI-centric world, it's important to show up online with strategic copy that leads with integrity, YOUR personality, and human-first messaging.
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
sally mckenna, youli
"A year of working with Rachael and we could not be happier with the work and results she has produced for us. From re-writing email sequences, updating existing web pages, creating new web pages... that well thought out approach she took in her initial outreach to us translates through her work.
"She's easy to work with."
delia monk, copywriter & positioning strategist
"Rachael writes persuasive copy with BRILLIANT personality and ease. One line took me to the next and before I knew it, I had read all 8 emails (with joy!)
Her attention to detail is second to none, from the selection of gifs to her careful choice of words and audience-related questions. She gave everything so much thought and for that I am so grateful."
"Her attention to detail is second to none."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
my services
Bring your messy drafts, half-written ideas, and "does this even make sense?" copy. I'll help you know what to say and how to say it (with confidence!)
For when you need copy done, like—yesterday, (Oops!) Get my entire brain + skills in a focused sprint if you've got a website, emails, or a sales page that can't wait.
Rebranding and need a new website? Ready to delegate your email copy? I've got you covered!
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You didn't start your business to play small. You started it to help others with the gifts & talents YOU have.
So whether your business is growing and you need to start outsourcing your copy...
Or you're rebranding and need some new words to reflect that...
You can breathe again. Because I gotchyu. 🙌
When your words match your values and your vision, everything else falls into place.
When your words match your values and your vision, everything else falls into place.
I'm not "just" a copywriter.
I'm a strategic partner who has your back.
Stand out from the crowd and start selling like the platinum star you are.
Subscribers should be excited when your emails hit their inbox.
Your website shouldn't be filled with boring fluff for the sake of filling up a page.
And your brand should have a human touch now more than ever.
former music teacher turned copywriter & strategist for brilliant humans with big hearts and a vision to match.
Hey there...
Hey there...
I help changemakers, founders, and soulful service providers find the words that actually sound like them—and sell for them, too.
I only work with brands I believe in– because I get so freaking invested in client work. (If we work together, I will be telling my besties ALL about how cool you are. #sorrynotsorry)
Your success is my success. Your satisfaction is my satisfaction. And if you're out there changing the world—even if it's with one person at a time—then I. am. here for it!
Connection and community is my jam… and guess what?
Your dream clients want that, too.
learn more
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I'm Rachael!
I'm Rachael!
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