Website copy, email sequences, and high-impact messaging for founders who are scaling—and know their words can't stay stuck at "good enough."
Website copy, email sequences, and high-impact messaging for founders who are scaling—and know their words can't stay stuck at "good enough."
Strategic copywriting
that fuels growth...
and sounds like you.
Strategic copywriting that fuels growth... sounds like you.
Your business isn't small anymore.
The stakes are higher, the opportunities are bigger, and every word you put into the world either builds authority... or leaves money on the table.
That's why your messaging can't live on "maybe I'll write it later" energy.
It needs to work harder than you do: attracting right-fit clients, differentiating you from the sea of sameness, and driving measurable revenue.
This is where I come in.
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
sally mckenna, youli
"A year of working with Rachael and we could not be happier with the work and results she has produced for us. From re-writing email sequences, updating existing web pages, creating new web pages... that well thought out approach she took in her initial outreach to us translates through her work.
"She's easy to work with."
delia monk, copywriter & positioning strategist
"Rachael writes persuasive copy with BRILLIANT personality and ease. One line took me to the next and before I knew it, I had read all 8 emails (with joy!)
Her attention to detail is second to none, from the selection of gifs to her careful choice of words and audience-related questions. She gave everything so much thought and for that I am so grateful."
"Her attention to detail is second to none."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
my services
Bring me your drafts, ideas, or that half-written email sequence you keep putting on the back burner. Together, we'll sharpen it into a message that feels like you—and actually converts.
Get a critical project off your plate with a focused sprint so you can launch, scale, or pivot without delays (or losing any more sleep).
Full websites, high-converting emails, and sales pages that actually sell. Get the messaging infrastructure for the next stage of your business.
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ready to make that shift?
Your copy isn't "just words."
It's the moment your dream client decides if you're the obvious choice... or if they keep scrolling.
That's why your emails should feel like a gift, your website should be no nonsense and your brand voice should be unmistakably human.
former music educator turned copywriter & messaging strategist.
Hey there...
Hey there...
My superpower is pulling brilliance out of people (just like I did with my students on stage and in the classroom) and shape it into clear, compelling, and confident messaging.
I only work with brands I believe in– because I get so freaking invested in client work. (If we work together, I will be telling my besties ALL about how cool you are. #sorrynotsorry)
Your success is my success. Your satisfaction is my satisfaction. And if you're out there changing the world—even if it's with one person at a time—then I. am. here for it!
If you're building something meaningful, I want your words to show it (and help build it faster).
learn more
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I'm Rachael!
I'm Rachael!
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